[PDF.52sb] Globalization, Sport and Corporate Nationalism: The New Cultural Economy of the New Zealand All Blacks

Globalization, Sport and Corporate Nationalism: The New Cultural Economy of the New Zealand All Blacks

[PDF.li01] Globalization, Sport and Corporate Nationalism: The New Cultural Economy of the New Zealand All Blacks

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 | #11469214 in Books |  2010-08-17 | Original language:English | PDF # 1 |  8.80 x.60 x5.80l,.0 | File type: PDF | 272 pages

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|| |«An interesting case study of the New Zealand All Blacks - the most iconic brand in all of world rugby. This is a decent account of how the increased commercialisation and open professionalisation of the national game has reshaped rugby in the country. I

Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand’s iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant ...

You can specify the type of files you want, for your gadget.Globalization, Sport and Corporate Nationalism: The New Cultural Economy of the New Zealand All Blacks   |  Jay Scherer, Steve Jackson. A good, fresh read, highly recommended.

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